Fran Rodgers is the Chair of WFD, Inc. She founded WFD (formerly Work/Family Directions) in 1983 for the purpose of assisting corporations in igniting and sustaining employee commitment to business results. WFD was a pioneer in developing a new generation of employee benefits and services especially addressing the needs of women. Its LifeWorks Program, which generated over 60 million dollars in revenue and was available to over 3 million employees, was sold to Ceridian Corporation in 1999. At the time of the sale, WFD was one of the largest female owed businesses in the country.

WFD now advises dozens of Fortune 100 companies on talent strategies especially in the area of adjusting to demographic and generational changes and in managing the use of time. Fran Rodgers continues to focus her own work in the area of women’s advancement and changing market behavior.

Fran Rodgers is a graduate of Barnard College of Columbia University and Tufts University/MGH professional training program in Clinical Psychology. From 1997-2004 she was a member of the Board of Directors of BankBoston and Fleet Boston Financial where she served on Audit, Risk and Community Investment Committees. She is also a Trustee and member of the Finance Committee at Brigham and Women’s Hospital where she also chaired the Strategic Plan for Women’s Health.

She is a Trustee of Barnard College and a member of its Executive Committee. She is also a Fellow of the National Academy of Human Resources and a Board member of the College of Citizenship at Tufts University and the Women’s Union.

Fran Rodgers is widely recognized as a leader in addressing the simultaneous labor force and business changes. She presented to the President at the White House Conference on Corporate Citizenship in 1996. In 1994, she was a national winner of the Ernst and Young/Merrill Lynch Entrepreneur of the Year contest. In 1996, she was named one of the 25 most influential working mothers in the US by Working Mother magazine. She has received many honors from organizations such as the YWCA, International Women’s Forum, the American Society on Aging and the New England Council. In 2000, she received the Columbus Award for Discovery from the Commonwealth of Massachusetts. In 2002, she received the Alumna of Achievement Award from Barnard College.

She is married to Charles S. Rodgers, is the mother of two daughters, ages 26 and 22.